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art:i:curate showcases Works by emerging artists and designers from all over the world online and at its shows.
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Campaign launched
Target $4,000 // I pledge $100
Become a co-producer
A Co-Producer is the Patron of the 21st century. Support your favourite artist or designer by pledging to the Work you like an amount of your choice.
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Work sold
Work sold for $10,000 // I get $154
Get rewarded
The target amount is 40% of the Work's price. That's why when the Work you funded sells for its full price, you get a commission.
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Are you an artist or designer? Learn more about submitting your work to art:i:curate.
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ART:I:CURATE // About art:i:curate
What is art:i:curate?

art:i:curate is the first crowdfunding platform that allows emerging artists to raise funds for their work and share profits on sales with their patrons.

art:i:curate is disrupting the art world by reinventing the gallery model and enabling anyone to become a patron of contemporary art and design in a few simple steps.

We exhibit works that our community supports in international shows. Since our launch in 2013, we have created 8 shows in London and New York showcasing over 50 talents from 30 countries worldwide.

How does art:i:curate work?

The platform allows people to pledge a chosen amount to finished works they like. art:i:curate calls its patrons “Co-Producers” since their investment helps artists continue their creative practice. In turn, Co-Producers get a percentage of the proceeds once the work they have backed is sold.

The Creator sets up a funding campaign with a Target Amount equal to 40% of the work's price. If the campaign reaches its goal within a period of 45 days, the Creator gets funded.

How are Co-Producers rewarded?

A Co-Producer can be anyone interested in supporting contemporary art and design, whether it is an artist's friend or anyone else who discovers the Creator via art:i:curate. In turn, Co-Producers get a percentage of the proceeds once the work they have backed is sold.

art:i:curate builds a vibrant community and helps creative talents widen their audience; Co-Producers not only support them financially but also become their advocates. With the successfully funded works, art:i:curate creates offline exhibitions and events that allow Creators to reach their audiences beyond the digital realm and Co-Producers to experience the art and design they pledged to in person.

Why become a Co-Producer?

art:i:curate launched a new way of patronage making contemporary art and design truly accessible to everyone.

Our aim is to empower people around the world to define the future of art and design. Through their support of emerging talent, Co-Producers co-curate our future shows. The concept of curating no longer belongs exclusively to the art world. Together we want to redefine its meaning.

We are living in an era where the development of technology and social media has become a reality that enables people around the world to select, edit, and communicate ideas and visions - whether they are personal or collective. We are all curators in our everyday lives.

We are not a virtual gallery; we are not a gallery either. We are a new generation in the world of art and design.

Why collect with art:i:curate?

art:i:curate features a carefully curated selection of art and design objects created by very talented and dedicated artists and designers from all over the world.

We display over a thousand of works that are available for sale. You can acquire artworks in diverse media including photography, painting, sculpture, and collectibles ranging from design products to jewellery.

Who is art:i:curate?

art:i:curate was founded in London, UK, by two long-time friends, Irina Turcan and Nur El Shami, who met during their studies in Milan, Italy, and instantly bonded over their passion for art and design and excitement for adventure and entrepreneurship. Six year later, Nur and Irina decided to set out on a new journey that would inspire people around the world to support emerging talent and together define the future of art and design.

If you share our vision, join our team or get in touch. We’d love to hear from you!

ART:I:CURATE // Definitions
Who is a Co-Producer?

art:i:curate builds a vibrant community and helps creative talents widen their audience; Co-Producers not only support them financially but also become their advocates. Our aim is to empower people around the world to define the future of art and design.

A Co-Producer is anyone who decides to pledge to a Creator’s finished work and, therefore, support their creative practice. It can be anyone including the Creator’s family, friends, extended network, as well as the entire art:i:curate community that comprises art and design appreciators, collectors, and other supporters.

What does it mean to pledge?

To pledge means to commit a sum towards the Target Amount of a finished work.

If the Target Amount is successfully reached, the Co-Producers are supporting the Creator's artistic practice. In turn, when the respective work is sold, the Creator and the Co-Producers share the sale proceeds.

Additionally, the Co-Producers are co-curating our upcoming shows – we showcase funded works at events and exhibitions around the world.

What is a Target Amount?

Set by the Creator, the Target Amount represents 40% of the work's total price. While the Co-Producers pledge to an already finished work, the Creator uses the funds to produce new work and continue their creative practice.

If the campaign reaches its goal within the funding period, the Creator of the featured work receives the Target Amount. The Co-Producers, in turn, collectively become co-owners of the 70% of the respective work and get their share of the net sale proceeds, once the work is sold.

What does crowd-curating mean?

Crowd-curating is all about grasping a collecting effort: by browsing through art:i:curate, selecting works and supporting artists and designers you not only make a statement, but also share with us what it is that inspires you. We create shows and events with the art and design you like.

You become the curator and patron of the 21st century.

What does the Like button do?

Click on the Like button if you’d like to save your favourite works on your profile page, whether it is to create a virtual collection or save works for funding at a later stage.

What does the Follow button do?

Follow artists and designers to keep up to date with their activity. We will let you know each time an artist or designer showcases new work on art:i:curate, launches new campaigns or is invited to participate in an art:i:curate show.

Artists and designers you are following will be listed on your profile page. If you no longer wish to receive their updates you can click on the same button to unfollow.

ART:I:CURATE // Fees
What fees does art:i:curate apply to the Target Amount?

art:i:curate applies a 10% (plus VAT) fee to the Target Amount, if funding is successful. We do not charge any fees if the Target Amount is not met. This fee helps us organise physical exhibitions and further grow and develop the platform.

Our payments processor will apply 2.4% + 20p per successful charge.

If the Target Amount is met before the campaign closing date, the Creator transfers 70% of the ownership in the work to all Co-Producers (to be split pro-rata as against the proportion that each Co-Producer has pledged) in exchange for the aggregated pledges.

What fees does art:i:curate apply to the retail sale price of a funded work?

art:i:curate applies a 10% (plus VAT) fee to the retail sale price.

The Creator of the funded work will receive 30% of the retail sale price, net of art:i:curate fees and any fees applied by the payments processors.

The Co-Producers will receive 70% of the retail sale price (split pro-rata as against the proportion that each Co-Producer has pledged), net of art:i:curate fees and any fees applied by the payments processors.

Payments processors will usually apply between 2-5%.

What fees does art:i:curate apply to the retail sale price of a non funded work?

If the work has not been part of a funding campaign and is available for sale, art:i:curate applies a 30% (plus VAT) fee to the retail sale price of works of art and a 25% (plus VAT) of design products. Works remain in the ownership of their Creators until the buyers purchase these.

Payments processors will usually apply between 2-5%.

ART:I:CURATE // Getting involved
How can I partner with art:i:curate?

We work with leading residency programmes, institutions, as well as local scouts and ambassadors. If you would like to get involved or wish to find out more, please get in touch with us at info@articurate.net.

Can I propose an artist or designer I like?

We love receiving suggestions from our network. If you'd like to propose an artist or product designer, please reach out to us at submissions@articurate.net.

If the Creator you’ve suggested becomes featured on art:i:curate, we can mention you as their scout on the Creator profile page. We will make sure to ask you in advance if you’d like your art:i:curate profile to be linked to the Creator profile page.

How can I contribute to the Journal?

Whether it is contemporary art, design, film or other cultural disciplines, our Journal features exhibitions, interviews, and other updates about our network of artists, designers, curators, collectors, ambassadors, and partners. It is a space where we like to share ideas, perspectives and insights.

If you’d like to contribute to our Journal, email us your proposed article at info@articurate.net including images and image credits, and we will be in touch regarding a potential publication. We'd love to hear from you!

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